Help save the planet, one purchase at a time

We score fashion products based on their sustainability, empowering you to make conscious shopping decisions

The marketplace

Find eco-friendly products from the most fashionable and sustainable brands

Shopping assistant

A chrome extension that helps you make sustainable shopping choices

Our sustainability score

We want to help consumers to differentiate between sustainable fashion and fast fashion. See instantly how eco-friendly your shopping is and learn about the environmental impact that pretty jumper, jeans, or jacket has, before you press the “buy” button.

Our algorithm, developed in collaboration with University College London, estimates the ecological impact of clothes so that you can make the most sustainable purchase.

University College London

Our partners

Brands that we collaborate with

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