What is the Shopping assistant?

The Good Us Shopping assistant is a sustainability scoring tool that helps you make smarter and more conscious shopping decisions whenever you are after a new piece for your wardrobe. It will become your loyal shopping assistant on all things fashion.

After you have installed it in Chrome, just browse for products online like you usually do. Say you are looking for a new knit jumper and you are searching on Topshop. As soon as you click on a knit jumper (i.e. open the product page), the Shopping Assistant automatically tells you how well this jumper scores in terms of its sustainability.